Celebrating a milestone partnership in a changing HVAC landscape
In the ever-evolving world of HVAC and refrigeration, longevity and loyalty are rare. Yet Thermofrost Cryo stands out as a beacon of both, proudly celebrating 25 years of partnership with LG Air Conditioning. This milestone is not only a testament to consistent performance but to a deep, adaptive relationship with one of the world's leading climate solution brands.
A Legacy Built on Independence and Expertise
While the HVAC market has undergone significant consolidation, Thermofrost Cryo remains one of the few sizeable independent companies still thriving. “It’s becoming increasingly rare,” says Steve Mace, Joint Managing Director. “We’re not just still here—we’re still competing and offering something different.”
That difference lies in the company’s deep technical expertise, strong aftersales support, and strategic decision-making. While many competitors have moved toward commoditised sales, Thermofrost Cryo has doubled down on technical support, capital equipment, and maintaining extensive stock to ensure next-day delivery—a vital advantage in today’s time-sensitive market.
Adapting Through Change
The last decade has brought significant industry change. Market conditions have fluctuated, COVID-19 reshaped work habits, and Brexit created new logistics challenges, increasing lead times and import costs.
Thermofrost Cryo responded with foresight—leveraging third-party warehousing, stocking aggressively, and investing in adaptable systems that allowed their team to work from home with minimal disruption. “We had the infrastructure in place, and it paid off,” Steve Mace explains. “Hybrid working is now the norm for many of our departments.”
The LG Partnership: 25 Years and Counting
The relationship with LG began in 2000, when Thermofrost Cryo changed from a previous supplier to partner with LG just as the Korean giant restructured its UK air conditioning distribution strategy. “It was a convenient and timely match,” recalls Steve Mace. “From then, we grew together.”
Initially, Thermofrost Cryo specialised in LG split systems—perfectly aligned with their SME installer customer base. Over time, they became LG’s top-selling UK distributor, benefiting from the brand’s rapid innovation and expanding product portfolio.
Despite increased competition and shifts in the market, the partnership has endured. “We’ve seen other distributors come and go, but we’re still proud to represent LG. Their product development has been impressive—reliable, stylish, and now more aligned to European standards than ever before.”
Eyes on the Future
Thermofrost Cryo isn’t standing still. With a stable leadership team, a long-serving workforce, and a new generation of product managers stepping up, the company is already looking ahead.
Their strategy is clear: stay independent, focus on service, and play to their strengths in refrigeration and small-to-mid-size air conditioning installations. With LG continuing to evolve its product offering—particularly in splits and stylish residential solutions—the alignment remains strong.
“We’ve built 25 years of shared experience with LG,” Steve Mace reflects. “And we’re still learning, still improving, still delivering.”
As the HVAC world gets bigger, noisier, and faster, Thermofrost Cryo’s message is refreshingly simple: deep knowledge, great products, and a partnership-first approach—an approach they hope will see them celebrating again in 2050.
Service, Not Just Sales
A key differentiator is Thermofrost Cryo’s commitment to technical excellence. With a dedicated team of product managers and technical specialists, they’re known for helping customers source exactly the right parts, fast. This level of support fosters loyalty in a market increasingly driven by price.
“Anyone can sell a unit,” says Steve Mace. “But not everyone can help you commission it, support it, or troubleshoot it quickly. That’s where we add real value.”
It’s a value that extends to LG customers as well. The company carries its own stock and prides itself on immediate availability—a stark contrast to some competitors reliant on back-to-back ordering. “Stock wins deals. Price is important, but next-day delivery often closes it.”